5 Tell Tale Signs of a Sub-Par SEO Consultant Or SEO Provider
By Adam Skiba Within every industry there are bad companies with unethical business practices and poor customer service, and the search engine optimization (SEO) industry is no exception. There are SEO consultants and service providers that are implementing black hat SEO strategies that can ultimately ruin your online reputation. They lack practical and ethical business practices, and focus on spam-like techniques with no regard for sustainable, long term internet marketing growth. Here's 5 signs that your SEO Consultant or service provider needs to hit the road.
1. Failure To Build Personal Relationships
Strategic and innovative SEO providers build personal relationships with their clients to fully understand their business, and to better target the potential prospects in the industry. SEO providers that fail to do so and that focus on emails and written responses during all stages of the client relationship, is a sure sign that they are engaging in alternative strategies to achieve their results.
2. They Let Their Technology Handle Most of the Talking
True solutions come from the voice of technology and the company itself. SEO presentations focused too much on technology demonstrations is a sure sign that the company lacks customer insight in their SEO strategies.
3. They Speak Too Much About Themselves
They jump head long into discussing their capabilities and resist revealing why their SEO skills are superior to the next. You'll find that a true professional and experienced SEO consultant leads with questions when first meeting with you. By listening and understanding your business and potential prospects, a worthy SEO provider will then discuss their specific services and tailored solutions.
4. You Become Overwhelmed With Jargon During Their Pitch
They rely on the smoke and mirrors effect. They fluff up their pitches with buzzwords and credentials and so much industry jargon you're left wondering what just happened. These industry buzzwords are thrown around heavily throughout their sales pitch to cover up their lack of insight for customized strategies that would provide you with sustainable, long term results. A professional SEO service provider should be easily understood and transparant in all their techniques and strategies.
5. They Do Not Demonstrate Previous Case Studies
Every SEO company should have case studies that provide an insight into their services. Ask your SEO provider to back up their credentials with something that shows they've achieved projected results for a company in a similar situation, and a similar competitive vertical.
1. Failure To Build Personal Relationships
Strategic and innovative SEO providers build personal relationships with their clients to fully understand their business, and to better target the potential prospects in the industry. SEO providers that fail to do so and that focus on emails and written responses during all stages of the client relationship, is a sure sign that they are engaging in alternative strategies to achieve their results.
2. They Let Their Technology Handle Most of the Talking
True solutions come from the voice of technology and the company itself. SEO presentations focused too much on technology demonstrations is a sure sign that the company lacks customer insight in their SEO strategies.
3. They Speak Too Much About Themselves
They jump head long into discussing their capabilities and resist revealing why their SEO skills are superior to the next. You'll find that a true professional and experienced SEO consultant leads with questions when first meeting with you. By listening and understanding your business and potential prospects, a worthy SEO provider will then discuss their specific services and tailored solutions.
4. You Become Overwhelmed With Jargon During Their Pitch
They rely on the smoke and mirrors effect. They fluff up their pitches with buzzwords and credentials and so much industry jargon you're left wondering what just happened. These industry buzzwords are thrown around heavily throughout their sales pitch to cover up their lack of insight for customized strategies that would provide you with sustainable, long term results. A professional SEO service provider should be easily understood and transparant in all their techniques and strategies.
5. They Do Not Demonstrate Previous Case Studies
Every SEO company should have case studies that provide an insight into their services. Ask your SEO provider to back up their credentials with something that shows they've achieved projected results for a company in a similar situation, and a similar competitive vertical.
Founder of SkyMax, a Massachusetts Internet Marketing and SEO Company, Adam demonstrates a true passion for advanced and innovative SEO Service for sustainable, long term growth.
