Many companies have made their profile online these days. Not just companies, but the impact of internet technologies have also allowed any individual being online. From a blog to social media like Facebook Twitter and YouTube. Why I mentioned these are simply because internet has infected our daily life like virus. Most of us can't even live without connecting online. In Indonesia, we have experienced fast growth in active users, mostly by mobile users. Based on a survey by Internet World Statistic, internet users in Indonesia has grown to 1000% in the last eight years from year 2000 - 2008. I'm keen on getting the 2009 statistic research as I believe it should be the fastest compare to years before. And rest assured, this percentage will increase vastly in years to come. Now, with those information above, imagine how huge is the available market. For people with knowledge in marketing and PR, they should be able to read that opportunity and quickly getting the company online. call up a web design firm to build the website. But after they have a website, what's next? Most of the time, they leave it there in the nowhere of the internet world. This type of website has no value at all. Even updating contents frequently (like news) is not enough nowadays. We are competing against thousands and millions of similar websites all over the world. How do you think their website can exist in the list?
We need to think of some strategies. There are many more we can do to optimize the online marketing impact. Yes, it requires lots of effort and a relatively high cost in maintaining but believe me, you'll earn that rewards. Online marketing strategy is not a one time work, but it is a long-term development with lots of idea and concept involved, application design, monitoring, evaluating and maintaining. I'd like to think of a website as a human body that needs food, sport, lifestyle, getting in touch with the environment, etc. Filling ourselves with food only won't make us live a healthy life. We need more than that to maintain. Same thing goes for a website, an online media that needs maintenance in its life. Let it filled with useful contents, offer interactivity to visitors, let them love the experience of being there, etc. Oh yes, that 'Experience' is essential. Think of one website that you happened to visit lately, Did you like what you see? Did you feel good when browsing its pages? Did you get something from it? And lastly, would you come back? If your answer is 'yes', that website has successfully developed its experience. Visitors will keep coming back because they need to and feel worth to visit again. And in the end, this will improve the rank in search engine. Of course not all of them has that good memory to remember the address and directly type in the URL in address bar. They will most likely fire-up Google and search. If the rank is high, they will find it easily. Anyway, it is also not good to just let search engine do the work itself. The company needs to maintain and remind the visitors too. Put on RSS feed and let them subscribe to email newsletter (with terms and conditions ideally to coop with anti-spam act) are two basic features.
Don't forget the social media as well. Gathering community online and build up positive thoughts of the company and brand. A whole lot of strategies need to be conceptually developed and maintained to maximize company's online investment. Having a website only is not enough. It will definitely be a wasted investment. Nobody comes, nobody likes it or even worse, nobody knows it exist. If you're an entrepreneur, I don't think you're gonna do that investment too. Wahidin Wong is an experienced online strategy consultant with more than 10 years involvement within the industry. Founder of Beegamax Creative, a creative design and online marketing strategy firm based in Jakarta, Indonesia. You can find more insights and design tips on his website or get updated from his Twitter.
Small Business Online Marketing - Things We Can Do to Stay on Top of the Marketing Game
We need to think of some strategies. There are many more we can do to optimize the online marketing impact. Yes, it requires lots of effort and a relatively high cost in maintaining but believe me, you'll earn that rewards. Online marketing strategy is not a one time work, but it is a long-term development with lots of idea and concept involved, application design, monitoring, evaluating and maintaining. I'd like to think of a website as a human body that needs food, sport, lifestyle, getting in touch with the environment, etc. Filling ourselves with food only won't make us live a healthy life. We need more than that to maintain. Same thing goes for a website, an online media that needs maintenance in its life. Let it filled with useful contents, offer interactivity to visitors, let them love the experience of being there, etc. Oh yes, that 'Experience' is essential. Think of one website that you happened to visit lately, Did you like what you see? Did you feel good when browsing its pages? Did you get something from it? And lastly, would you come back? If your answer is 'yes', that website has successfully developed its experience. Visitors will keep coming back because they need to and feel worth to visit again. And in the end, this will improve the rank in search engine. Of course not all of them has that good memory to remember the address and directly type in the URL in address bar. They will most likely fire-up Google and search. If the rank is high, they will find it easily. Anyway, it is also not good to just let search engine do the work itself. The company needs to maintain and remind the visitors too. Put on RSS feed and let them subscribe to email newsletter (with terms and conditions ideally to coop with anti-spam act) are two basic features.
Don't forget the social media as well. Gathering community online and build up positive thoughts of the company and brand. A whole lot of strategies need to be conceptually developed and maintained to maximize company's online investment. Having a website only is not enough. It will definitely be a wasted investment. Nobody comes, nobody likes it or even worse, nobody knows it exist. If you're an entrepreneur, I don't think you're gonna do that investment too. Wahidin Wong is an experienced online strategy consultant with more than 10 years involvement within the industry. Founder of Beegamax Creative, a creative design and online marketing strategy firm based in Jakarta, Indonesia. You can find more insights and design tips on his website or get updated from his Twitter.
Small Business Online Marketing - Things We Can Do to Stay on Top of the Marketing Game
There are probably a lot of articles that we have read about small business online marketing but because we are living in a world wherein the manner and ways in which we market our business online are bound to a lot of changes when we least expect them, we need to keep ourselves updated with as much knowledge as we can get in order to get the results that we have hoped to achieve. Here's a list of things that we should do in order to stay on top of the marketing game.
1. Be more focused at what we do. Internet marketing is indeed a complicated task so much so that we need to be even more focused at what we do. We need to be more serious about making money. Marketing our business for profit should be our ultimate goal.
2. Integrate executable marketing strategies. Internet marketing is not as hard as we have imagined it to be if we know how to create executable marketing strategies. It is important to know the strategies that are suitable for the kind of business that we are running. More often than not, most of the strategies are suitable or can be customized to work for any kind of business. All our marketing efforts should be geared towards promoting our business and creating the best web presence or online visibility. We might have to re-think on our web site and its contents.
3. Go into outsourcing. If we know that we have a promising business because we have also tested it on a smaller scale, we can try outsourcing some of the tasks that can be delegated to a virtual assistant. Usually, outsourcing some of our tasks would allow us to focus on more important aspects of our business and it won't cost us so much because we have a lot more things accomplished in a short period of time.
4. Monitor, keep and stay updated with competition. Competition is something that we always need to be wary of. We should not allow our competition to get past our business. In case, they are already ahead of us, let us always be ready with some of our marketing strategies to stay always on top. The main goal that we would like to achieve for our online business is to have all the things that we have worked for translate to more and better profitability. Of course, this goal is not always easy to achieve especially when we are still new to this world of small business online marketing. In fact, some have successfully learned marketing their businesses the hard way, like going through a needle's small hole.
Free Video Reveals the #1 Secret Most Small Business Owners will Never Know About Generating Leads and Making Money on The Internet. Have some ideas on Small Business Online Marketing and learn them well from Mark Kreyman, a successful web promoter, at http://www.iChooseToProsper.com1. Be more focused at what we do. Internet marketing is indeed a complicated task so much so that we need to be even more focused at what we do. We need to be more serious about making money. Marketing our business for profit should be our ultimate goal.
2. Integrate executable marketing strategies. Internet marketing is not as hard as we have imagined it to be if we know how to create executable marketing strategies. It is important to know the strategies that are suitable for the kind of business that we are running. More often than not, most of the strategies are suitable or can be customized to work for any kind of business. All our marketing efforts should be geared towards promoting our business and creating the best web presence or online visibility. We might have to re-think on our web site and its contents.
3. Go into outsourcing. If we know that we have a promising business because we have also tested it on a smaller scale, we can try outsourcing some of the tasks that can be delegated to a virtual assistant. Usually, outsourcing some of our tasks would allow us to focus on more important aspects of our business and it won't cost us so much because we have a lot more things accomplished in a short period of time.
4. Monitor, keep and stay updated with competition. Competition is something that we always need to be wary of. We should not allow our competition to get past our business. In case, they are already ahead of us, let us always be ready with some of our marketing strategies to stay always on top. The main goal that we would like to achieve for our online business is to have all the things that we have worked for translate to more and better profitability. Of course, this goal is not always easy to achieve especially when we are still new to this world of small business online marketing. In fact, some have successfully learned marketing their businesses the hard way, like going through a needle's small hole.
